Sneaker Wars
Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them do… Celý popis ↓
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Sneaker Wars
Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. But by the end of World War II a vicious feud had torn the Dasslers apart, dividing their company and their family and launching them down separate, often contentious paths. Adi and Rudi Dassler started their shoe business in their mother's laundry room and achieved almost instantaneous success.
--David Maraniss, Pulitzer Prize-winning journalist and bestselling author of Clemente: The Passion and Grace of Baseball's Last Out of the fires of their animosity, two rival sneaker brands were born, brands that would revolutionize the world of professional sports, sparking astonishing behind-the-scenes deals, fabulous ad campaigns, and multimillion-dollar contracts for pro athletes, from Joe Namath to Muhammad Ali to David Beckham.
Parametre
- Výrobca
- Perennial
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